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Know your Breakeven CPA Before you Spend on Ads

ROAS ignores your margin. That's how brands scale straight into losses. Enter 3 numbers and see the most you can actually pay for a customer.

Breakeven CPA
Breakeven ROAS
6-month profit forecast
Get my numbers
Built by Small Patternsa creative powerhouse marketing agency with an analytical mind
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1

Enter 3 numbers

AOV, cost of goods, and shipping. That's it. No connections, no login.

2

Get your breakeven

Real gross margin, breakeven CPA, and the ROAS where you stop losing money.

3

Model your scale

Drag the spend slider and watch day-one profit and 6-month compound profit react.

Step 1 · Your numbers

Target CPA Calculator

Replace the example numbers with your own: averages from your last 3 months, per order (not totals).

Total store revenue ÷ number of orders, over your last 3 months.
What the products in one average order cost you to buy or make. Product cost only, not ad spend, salaries, or tools.
Your average out-of-pocket shipping + packaging cost per order. If customers pay for shipping and it covers your cost, enter 0.
Share of orders that get refunded. Assumes returned items restock but shipping isn't recovered. Leave 0 if returns are rare.
Your costs are higher than your AOV. You lose money on every order before you spend a dollar on ads. Fix the offer before you fix the ads.
Gross margin
58%
after COGS + shipping
Breakeven CPA
$46
the most you can pay for a customer
Breakeven ROAS
1.72
below this, ads lose money

See your numbers

Your gross margin, breakeven CPA and breakeven ROAS, plus scenario modeling with a 6-month profit projection.

No spam. Your numbers stay on this page.
Step 2 · Scale it

Scenario modeling

Month-one profit, payback month, and 6-month compounding at any spend level.

Month-1 profit
$52.2K
Customers / month
1,500
Monthly profit, month 3+
$69.0K
Unlocks with the form above ↑
Proof

What working with us actually looks like.

PeugeotLead gen
$1.60
cost per lead, down from $44
Funnel and targeting rebuild; 12.5x their acquisition benchmark.
-96%cost per lead
1 monthturnaround
The OneE-commerce
$2.1M
revenue in 12 months, from zero
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4markets
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IgnitonE-commerce
$1.11M
sales year to date, up 110%
US longevity supplements brand where 44.7% of customers come back and buy again.
+322%orders, year on year
44.7%returning customers
Better Life MarketE-commerce
10x
monthly revenue in 6 months
Organic supplements reseller: $10K to $100K a month.
$100Kmonthly revenue
6 monthsto get there
Fitness ZoneGoogle Ads
-73%
cost per conversion, $130 to $35
Two-city gym franchise, Dubai and Beirut: volume held while costs collapsed.
130conversions in 34 days
6.36%click-through rate
TealTeaLaunch
$10K
monthly revenue in month one
Tea brand from zero to five figures in 30 days.
$0starting point
1 monthto $10K
dipndipSocial
+330%
sales via viral creator content
Creator content engineered to convert, not just reach.
6.2Mviews generated
TIDLFull stack
Co-founded by Conor McGregor
Ads, content creation and growth management for the sports-recovery brand, end to end.
Full stackads · content · growth
$40M+online revenue generated with Meta ads
60+clients to date
5-stepproprietary process behind every account
Ready to scale?

You know your numbers.
Now let's make them bigger.

This calculator is a small taste of how we work: creative that stops the scroll, backed by math that makes every dollar compound. Bring us your targets and we'll turn these projections into a growth plan.

Every month spent at the wrong CPA is profit you don't get back.

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