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Know your Breakeven CPA Before you Spend on Ads

ROAS ignores your margin. That's how brands scale straight into losses. Enter 3 numbers and see the most you can actually pay for a customer.

Breakeven CPA
Breakeven ROAS
6-month profit forecast
Built by Small Patternsa creative powerhouse marketing agency with an analytical mind
Trusted by
1

Enter 3 numbers

AOV, cost of goods, and shipping. That's it. No connections, no login.

2

Get your breakeven

Real gross margin, breakeven CPA, and the ROAS where you stop losing money.

3

Model your scale

Drag the spend slider and watch your month-1 profit and 6-month projection react.

Step 1 · Your numbers

Target CPA Calculator

Replace the example numbers with your own: averages from your last 3 months, per order (not totals).

Total store revenue ÷ number of orders, over your last 3 months.
What the products in one average order cost you to buy or make. Product cost only, not ad spend, salaries, or tools.
Your average out-of-pocket shipping + packaging cost per order. If customers pay for shipping and it covers your cost, enter 0.
Share of orders that get refunded. Assumes returned items restock but shipping isn't recovered. Leave blank if returns are rare.
Your costs are higher than your AOV. You lose money on every order before you spend a dollar on ads. Fix the offer before you fix the ads.
Gross margin
58%
after COGS + shipping
Breakeven CPA
$46
the most you can pay for a customer
Breakeven ROAS
1.72
below this, ads lose money

See your numbers

Your gross margin, breakeven CPA and breakeven ROAS, plus scenario modeling with a 6-month profit projection.

No spam. We only use this to follow up on your numbers.
Step 2 · Scale it

Scenario modeling

Month-one profit, payback month, and 6-month compounding at any spend level.

Month-1 profit
$52.2K
Customers / month
1,500
Monthly profit, month 3+
$69.0K
Proof

What working with us actually looks like.

Saudi Arabia

Peugeot KSA

Car dealership

$44 to $1.60 cost per lead

1 month · Meta lead ads

US

The One Device

Wearable frequency device, DTC

$0 to $450K Meta sales a month

at 3.1x return on ad spend

7 months · Meta ads, creative strategy & production

US

Igniton

Supplements, DTC

$1.11M in sales

up 110% since last year

2026 year to date · Meta ads, VSL and static creative

Lebanon

Better Life Market

Health & wellness eCom

$10K to $100K sales a month

orders from 1,000 to 7,500+

6 months · Meta ads, creative, growth strategy

Dubai

Fitness Zone

Gym chain

−73% cost per conversion

on Google Ads, from $130 to $35

34 days · Google Ads, SEO

Teal Tea

Tea, DTC

$0 to $10.5K in sales

in the first 8 weeks; 169 orders, no refunds

8 weeks · Meta ads, creative

Lebanon

Dipndip

Dessert restaurant chain

+330% sales increase

from a coordinated influencer campaign

Influencer content, social media

US

TIDL

Topical recovery & pain relief, DTC

5.5x revenue

year over year, $59K → $323K

12 months · Meta ads, creative production, Klaviyo email flows

$30M+in revenue generated
160+happy clients
5-stepproprietary process behind every account
Ready to scale?

You know your numbers.
Now let's make them bigger.

This calculator is a small taste of how we work: creative that stops the scroll, backed by math that makes every dollar compound. Bring us your targets and we'll turn these projections into a growth plan.

Every month spent at the wrong CPA is profit you don't get back.

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