Free Target CPA Calculator

AOV, cost of goods, and shipping. That's it. No connections, no login.

Real gross margin, breakeven CPA, and the ROAS where you stop losing money.

Drag the spend slider and watch day-one profit and 6-month compound profit react.

The calculator

Target CPA Calculator

Use averages from your last 3 months. Per-order numbers, not totals.

Average order value (AOV)

Total store revenue ÷ number of orders, over your last 3 months.

Cost of goods per order

What the products in one average order cost you to buy or make. Product cost only — no ad spend, salaries, or tools.

Shipping & handling per order

Your average out-of-pocket shipping + packaging cost per order. If customers pay for shipping and it covers your cost, enter 0.

Your costs are higher than your AOV. You lose money on every order before you spend a dollar on ads. Fix the offer before you fix the ads.

Gross margin

63%

after COGS + shipping

Breakeven CPA

$50

the most you can pay for a customer

Breakeven ROAS

1.60

below this, ads lose money

Scale it

Day-one profit, payback month, and 6-month compounding at any spend level.

Day-one profit

$52.2K

Customers acquired

1,500

3-month profit

$69.0K